TravelTech Case Study: Credit Card Travel Booking Portal

The context

One of the two largest travel tech credit card travel portals in the United States launched their new and expanded platform. They required a content strategy and content platform that would communicate the significance of this new offering. Additionally, they needed to continually introduce their fresh new brand to their hundreds of travel partners and internal teams, in addition to consumers.

The methodology

The partnership is an ongoing collaboration and involves producing content that not only showcases the organization’s goals and their strategic position in the travel industry, but also conveys the exciting changes in the overall brand—from look and feel to their new offerings to cardmembers. 

This has included explainer videos, brand introduction videos, brand immersion videos, details on brand strategy and standards to ensure consistency across teams, support for internal teams, and other assets.

The New Plan

The portal has grown to be the number 1 or 2 largest in the United States, serving nearly 100 million households, with hundreds of travel partners.

The platform is aiming to eventually outperform OTAs such as Booking.com and Expedia, and is expected to soon reach $15b in sales.