Travelers are discovering more destinations through AI than ever before. 

Millions of global travelers already use AI tools to sketch itineraries or compare options, and more are coming online every day.

But that shift comes with a new problem: many destinations are now fighting AI hallucinations and rumors about places, attractions, and events that include incorrect information, or never existed in the first place.

New case study from Arrival Projects! Tour operators face incredible challenges reaching the right target audience and standing out from competition, especially when trying to attract new, international visitors.

Brom Africa was no different, and while the tour operator had a solid product and great vision, they needed support with positioning, messaging, website, and marketing assets to increase international visitors and students for their educational, culture, and safari programs.