A New Service for a New Era of Strategy
The Hotel Coupole in Sapa, Vietnam
Arrival Projects has been cooking up something extra special lately and we wanted to make a big splash with it in honor of our upcoming 1st anniversary.
We’ve won and successfully completed some great projects, and have gotten lots of feedback from clients on what works and what they’re missing, and have decided to… outsource some of our work to AI. (Wait, what?!)
Just kidding. We are, however, launching a new offering that helps travel brands, hotels, destinations, and traveltech build something more than just a nice visual or a logo.
We build you a brand that actually sticks with guests and your team, and with stakeholders that come across it at every touchpoint.
And then incorporates a light splash of AI to keep it going really, really well.
It happens in three smart, practical phases. Here’s how:
Phase 1: Build a Brand That People Want to Stay With
We kick things off with discovery and creative alignment sessions- this is strategy masquerading as group therapy. We get your team talking about what you’re proud of and what you believe in. We also decide how you want people to feel when they engage with your brand.
Then we shape all that into something strong, clear, and unforgettable:
You get:
Positioning & Differentiation
Your story, sharpened. Why it matters. Why people should care.
Voice, Tone & Messaging Frameworks
So your brand actually sounds like you.Mission, Vision, and Manifesto
Keeps your team aligned and inspired.Visual Identity System
Fonts, colors, logo, art direction—custom for you, never just trendy.Audience Archetypes & Emotional Drivers
Because emotion sells experiences.Go-to-Market Strategy
A launch plan that builds momentum and gets you out in the market.
The result? A brand your whole team believes in and customers will gravitate to.
Phase 2: Turn Your Brand Into a System (That Still Feels Like You)
Once the brand is defined, we help you embed it into everything. That includes training your AI tools - from ChatGPT to Canva - so they create just like your team does, but consistently and without having to call us for every little detail, asset, or brand guideline question.
What You Get
Custom AI Assistants
Trained to write, plan, and create just like your brand.Prompt Libraries Tailored to Your Team
Ready to activate quickly and accuratelyl.On-Brand Templates
For social, web, email, and sales—plug and play.Built-In Consistency
Everyone stays on brand without having to look through the 48-page brand guidelines deck.
Note! This isn’t about replacing your team. It’s about giving them tools that let them move faster and have space for new ideas.
Phase 3: Empower Your People to Tell the Story
Great brands don’t live in decks. They live in people. We make sure your team actually knows how to use the tools, trust the voice, and share the story—without second-guessing themselves.
Support Includes
Team Training & Live Workshops
Real practice, not just slides.Useful Playbooks & Brand Guidelines
The kind your team will actually use—not just file away.Ongoing Strategic Support
Check-ins, reviews, and fresh ideas as you grow.
We don’t just hand you a system and disappear. You might keep us on retainer to fine-tune content, improve your AI, and bring in new creative thinking. Scale up or down as needed.
A few questions you might be asking…
Wait—does this replace my marketing team?
Nope. This makes their job easier. They’ll be able to create more content, faster—and still have time for fresh ideas and strategic thinking. They’ll also make fewer mistakes related to your brand.
Do you just disappear after the AI setup?
Also nope. We can benevolently hover just out of sight but within shouting distance, if you need us. Ideally, we stay on to keep the system sharp, improve performance, bring in new concepts, and keep your team moving in the right direction. You can dial our support up or down, depending on your needs.
Let’s make your brand unmistakable. And unforgettable.